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Philips rewards deserving staff

Philips staff are rewarded for their efforts with a gift. “It’s often more motivating and usually more tax-friendly than a financial bonus,” according to Guy Schelfhaut. “A gift is a great alternative.”

A pat on the back now and again makes everyone happy. This is why Philips Belgium, that employs a staff of 3,800 in six branches, started up the Recognition project. “Sometimes we ask our staff to put in an exceptional amount of hard work” stated Guy Schelfhaut, HR Manager Lighting and Healthcare. “And to show them that we are grateful for the extra efforts they make, we give them a reward.”

An incentive is often more tax-friendly than a bonus. Guy Schelfaut, Philips

A list with gifts
Marie-Jeanne Lippens, HR management assistant put together a list of gifts from different suppliers for the managers. “On this list there are also different SwingGift vouchers. The direct line managers know their people and know what they are working on. They are the best placed to choose a gift from the list that is the best match for their staff.” Marie-Jeanne Lippens is also responsible for ordering the SwingGift vouchers. “Sometimes it’s one single gift box, but we also ordered a whole pallet for the branch in Kontich once.”

Motivating and tax-friendly
Guy Schelfhaut explains: “Previously we used to work with financial bonuses. But today we have noticed that a gift is a great alternative to a sum of money that usually gets swallowed up in the employees’ salaries. A gift is more motivating over the long term. It’s also a way of thanking the employees’ families who sometimes suffer because of the extra time they spend at work. And finally, gifts are also usually more tax-friendly than a bonus: it costs us less and the employee ends up with more.”

Philips campaigns in a nutshell

Goal: to acknowledge extra efforts made by staff
Target group: employees
Solution: SwingGift vouchers in a box
Advantages:
- Gifts are always chosen to match the tastes of the employees
- A great alternative to a financial bonus
- Motivating over the long term
- Tax-friendly

Contact:
Guy Schelfhaut
HR Manager Lighting and Healthcare
T. +32 2 525 69 79

Philips Belgium
Tweestationstraat 80
B-1070 Anderlecht
www.philips.be