SwingGift simplifies the management and follow-up of marketing campaigns for Unilever Foodsolutions

At first Unilever Foodsolutions called on SwingGift to improve an existing marketing campaign. The SwingGift team reacted speedily and immediately succeeded in securing other assignments. “The SwingGift platform is also interesting for eventual future campaigns.”

Professional chefs can hardly do without Unilever Foodsolutions. The Unilever Belgium division provides them with a complete range of food products for the kitchen and supports them with a host of tips and practical help via their team of regional managers and culinary advisors.

Problem immediately solved
Unilever Foodsolutions has been experimenting for years with different campaigns and promotions. But experimenting implies risks. Beni Van Dam, Channel Marketing Manager at Unilever Foodsolutions: “During a campaign at the end of 2008 we found ourselves with problems delivering gifts. As compensation we sent the client a code by e-mail that entitled them to choose a SwingGift gift voucher. The problem was solved immediately. And so we decided to continue working with SwingGift.”

Culinary gift vouchers
During a later campaign Unilever Foodsolutions chose the gift vouchers for its clients itself. “A gift voucher is something tangible for clients. But they also wanted gift vouchers with a special culinary aspect. A wine voucher is better suited to our business than a voucher for clothing.”

To be repeated
This experience was also very well received. Beni Van Dam: “Ordering vouchers, managing and following up campaigns, everything went very smoothly. With the SwingGift platform we are also able to communicate speedily and simply with participants. And in just a few mouseclicks they can choose from a wide range of vouchers.”

And finally we must offer compliments to the SwingGift team. “Speedy reactions, rapid follow-up, excellent fulfilment. Working together with SwingGift is an experience to be repeated, in my opinion.”

Unilever Foodsolutions campaigns in a nutshell

• Goal: to improve sales during campaigns
• Target group: professional chefs
• Solution: electronic SwingGift Cheques by e-mail and selected gift vouchers
• Advantages:
  • Efficient management and follow-up of campaigns
  • Speedy and simple communications with participants via the SwingGift site
  • Simple and wide choice for participants
  • Speedy and reactive service of the SwingGift team

Contact:
Beni Van Dam
Channel Marketing Manager
T. +32 2 333 69 46

Unilever Foodsolutions is a division of
Unilever Belgium nv
Humaniteitslaan 292
1190 Brussel
www.unileverfoodsolutions.be