GE chooses a versatile platform and excellent collaboration
SwingGift has been supporting the temporary promotional campaigns of GE Power Protection since 2007. Livine Quintens thinks SwingGift is a particularly flexible solution, both for the organisers as well as the participants.
GE Power Protection is a European division of GE Consumer & Industrial, a part of General Electric.
Power Protection is an important European supplier of low voltage products such as residential and industrial energy protection equipment, housing and equipped circuit boards and components for industrial automation processes.
GE Power Protection has been providing its independent electric installers with temporary promotions in the form of packages for years. Each package is allocated a unique code for which they can choose gifts on ge.swinggift.com. “This online platform saves us lots of time in following up our campaigns and guarantees speedy delivery to our clients”, says Livine Quintens, Field marketing manager.
Gifts and gift vouchers
“But the key word for SwingGift as far as I am concerned, is ‘flexibility’. The participants have the most flexible choice of gift vouchers. In addition to traditional gift vouchers there are also vouchers for exciting experiences – a day out to the amusement park, a weekend away – things that the whole family can enjoy. We can also add flexible gifts to the range: a Wii, an iPod, an iPhone, etc. They are great gifts that allow us to respond to the latest trends and that we can build our communication strategy around. They are also gifts that our clients really like.”
Thinking alongside our clients
Livine Quintens really appreciates the flexibility of the SwingGift team. “They think alongside us and help us come up with solutions, even for the most difficult requests. I have just one single contact at SwingGift who manages the whole of our account and gives us the perfect assistance.” Since 2007 GE Power Protection has already run four SwingGift campaigns each lasting 6 to 10 weeks.
GE campaigns in a nutshell
- Goal: to support promotional campaigns in the electrical sector
- Target group: electrical installers
- Solution: SwingGift codes
- Advantages:
- Great choice for all participants and their families
- Flexibility – possibility of adding gifts
- Easy to follow up campaigns online
- Speedy delivery to clients
- Good assistance and support form SwingGift team
Contact:
Livine Quintens
Field marketing manager
T. +32 9 265 23 96
GE Power Protection
Nieuwevaart 51
B-9000 Gent
www.gepowercontrols.com