Pubspace improves the quality of its service with SwingGift

Do you want to advertise on beer mats? Then you need Pubspace. It ensures that your advertising hits the right mark among a series of selected hotel and catering establishments. Thanks to SwingGift.

Pubspace has come up with an original way to ensure advertisers get special visibility. Each year it prints five million beer mats and distributes them to hotel and catering establishments by region or throughout the whole of Belgium. Not only do the advertisers benefit from this, but so do the hotel and catering managers. Business manager Frank Petit: “In the past they used to get a gift voucher at the end of the year. So they had to wait a while until they got their reward. Gift vouchers that everyone appreciates are few and far between. The result: the efforts that the managers made to support these campaigns started slacking.”

3 cheques per campaign
Then he discovered SwingGift. “The huge choice of gift vouchers was a great hit with the managers.” Apart from the incentives, Pubspace also changed its system. “At the beginning of each campaign, we give the manager
a SwingGift Cheque worth 15 Euros. But during the campaign, we also carry out two checks to make sure the beer mats are clearly visible and well displayed. If everything is OK, the manager gets an additional gift voucher to the value of 10 Euros. For each campaign therefore they can earn 35 Euros. The managers can exchange their cheques as soon as they get them or they can save them up for a higher value gift voucher. They do what they want with them.”

Quality guaranteed
SwingGift is a great find for Pubspace. The managers react positively because they are rewarded immediately for their work. The advertisers are happy because the quality of their campaigns is guaranteed thanks to the checks that are carried out. And we are satisfied because our system works better than ever. There’s no doubt about it – it’s a win-win-win situation.”

Pubspace campaigns in a nutshell

• Goal: to improve the quality of the service
• Target groups: hotel and catering managers
• Solution: SwingGift Cheques
• Advantages:
  • Participants are rewarded more speedily
  • Participants choose their own gifts

Contact:
Frank Petit
Business Manager
T. +32 14 71 02 33

Pubspace bvba
Heiveld 4
B-2330 Merksplas
www.pubspace.be