It launched www.delonghiclub.be in April 2007, a site on which customers can find all kinds of useful information, including announcements of new products, product data sheets, manuals, installation films, etc.Sign up for promotions
A community site must, in the first instance, be interactive. In expectation of the final platform, where customers can exchange their experiences, De’Longhi is already offering a number of varying promotions, for which customers can sign up. If you have, for instance, bought a certain type of espresso machine in 2007, then you will receive a free-of-charge Vivabox with a collection of delicious perfumes, when you register on the site and submit proof of purchase. In July and August that will be a vacuum cleaner, a ventilator or a water boiler. And those who buy a refill bar for the De’Longhi ironing system will get back 20 euros on the purchase price. To continue to attract customers to its site, De’Longhi is changing its promotions regularly.
Realisation and co-ordination: SwingGroup
SwingGroup created the concept of the new platform for De’Longhi, realising the design from A to Z. Co-ordination and follow-up on the actions is also looked after by SwingGroup, including checking proofs that are submitted, sending out gifts, transferring discounts, etc. This was an important advantage for De’Longhi, who did not want to be bothered with the administrative details.
POS support
That www.delonghiclub.be has been a success is beyond all doubt. The Belgian site, including excellent support at the De’Longhi points-of-sale, gets more than 6000 hits per day. Sister sites will follow shortly in the Netherlands.