You will never be a market leader if your clients are not satisfied. These customers are more than satisfied, and are happy to say so.
Jaguar: Successful advance bookings:
When a new model is being introduced, car manufacturers want to produce as few stock cars as possible. Therefore it’s possible to book these models in advance. Jaguar did this with the XF and is now back with the magnificent XJ. But how do you sell a luxury limousine in the middle of an economic crisis?
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Pioneer: 3 dealer segments, 3 countries, 1 incentive programme:
Pioneer Benelux depends on their dealers to sell their products, but motivating them is not easy: with 400 dealers in three segments it’s an enormous task, especially as the dealers are in three countries and speak two different languages.
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Landbouwkrediet / Crédit agricole: Target godfathers action exceeded by 30%:
In 2006 Landbouwkrediet / Crédit agricole launched the successful benefits programme, Fidelio, for the members of its cooperative, known as co-operators. The bank regularly calls upon existing members to attract new co-operators. Members who introduce a new co-operator become godparents and receive a gift. These godparent campaigns were causing a pile of administrative and logistical headaches.
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Favor Lease: Car dealers sell Favor Lease leasing contracts:
Favor Lease is part of the Alcopa automotive distribution group, importers of Hyundai, Suzuki and Isuzu in Belgium. Favor Lease is a specialist in operational leasing. It offers its services via a network of auto dealers, who are thereby able to offer their clients a total-service package.
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Belgacom: Uses a single incentive portal site for different target groups and different incentive campaigns:
Belgacom is the largest telecom company in Belgium. It has a leading position in landline telephony, mobile telephony
(Proximus), broadband Internet services and digital television.
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Enfocus: Suitable Gifts for Enfocus-dealers all over the world:
The secret of successful incentive and loyalty campaigns? That is touching people personally. If participants in such campaigns are nearby or on the other side of the world, SwingGroup appeals to everybody in his own language, with messages that are of use to them.
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