The telecom world is a hard world with tough competition. All the players must therefore always be stimulating their different sales channels to sell more and better. That’s why Belgacom introduced an integrated motivational programme. With that programme, the company is targeting both its internal account managers and sales personnel, but also the indirect sales channels: the Belgacom sales points, including a large number of independent dealers. Very diverse target groups, each of which has to be approached in its own way and in another language register.
Incentive portal site
Belgacom is always organising different incentive campaigns for the different target groups. All of the campaigns run simultaneously and overlap. Most of the participants participate in different campaigns at the same time.
Belgacom administers all of the campaigns via a single incentive portal site, based on the online tool Giftmanager. All participants of all campaigns are therefore using the same site. The differentiation in the site is done via the unique user code with password for each participant.
Personalisation
After logging in to the incentive portal site, all participants are greeted personally – by name. Even the navigation bar has been personalised: only the campaigns that the participant is participating in are shown. That way, they see exactly the screens that are of interest to them, only for the campaigns that they are participating in themselves. They can check the rules for each campaign as well as their personal targets, accumulated points and rank and the gifts that they can earn with them. Managers can also view the results of their team.
Integrated communication
In addition to the web site, the communication for the various incentive campaigns is also personalised. In the e-mails and direct mails, Belgacom addresses participants personally.